Former McCain strategiest Mike Murphy touched on a real truth today in Time's Swampland blog. According to Murphy, Sarah Palin ought to "start connecting to her cherished hockey moms on the one issue they are actually worried about; a quickly slowing economy..."
When Barack Obama says that McCain doesn't get it, this is a prime example. Sarah Palin is McCain's star quarterback in the fight for working-class Americans. In a time of high disaffection and cynicism, more people in suburban/exurban/rural America believe that Sarah Palin "gets" them and their issues, pocketbook among them, no matter what their feeling about her as a potential Commander-in-Chief. So why is McCain sending her out pitbulling about Bill Ayers?
If McCain wants to make some gains on economic issues he needs to start showing that his campaign understands those issues. Sarah Palin is uniquely qualified to make that connection with voters. I'm about half way through this fantastic article by George Packer at the New Yorker, explaining equisitely what is actually going on out there in the country with those blue-collar white voters who can't get behind Obama, Democrat and Republican alike. Read it.
It seems that the McCain campaign has given up on substance and will charge ahead on character and ideology issues. That won't do the job for them this year - no way, no how.
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