What we really think of attack ads

Just a thought, but when the media and political operatives say that we, the people of America, hate political attacks, and that the Obama and McCain campaigns are engaging in attacks, does that mean that all attacks are equally bad?  

Bear with me here.

If a candidate attacks his oponent's policies, plans, and records, that's one thing.

But if a candidate attacks the opponent's character and patriotism, isn't that something else entirely?

I'm just thinking that, just because we all hate political attacks, it doesn't mean that all attacks are created equal.